Unfortunately, the reality is that their disclosure is typically limited to a single page on the reviewer’s website, if they are even disclosed at all. As such, it's our opinion that the prominent disclosure of any such ties should be the very first thing that every consumer sees when landing on any page of these websites. Regardless of the form it takes, we believe that such ties pose an obvious conflict of interest.įor the casual mattress shopper, these connections are extremely unexpected – and in our view, highly relevant to assessing the trustworthiness of the information on that website. Mattress companies have started acquiring or funding mattress review websites…! Sometimes there is direct ownership, while in other cases the relationships are more complicated and may even involve holding companies, cross-ownership, common backers, or other complex arrangements.
#Nectar mattress review on sleepopolis how to
Click here to learn how to easily spot an untrustworthy mattress review site. We think of them as the digital equivalent of the sleazy mattress salesman – though it would be easy to argue that they are even worse, since their success is entirely based on disguising themselves as unbiased experts. Thanks to unwitting consumers clicking the links in these “reviews,” these sites have done very well.
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Many of these were SEO experts who were looking to make a quick buck by publishing sales pitches disguised as unbiased reviews. Over the past few years, we have witnessed a disturbing trend in the mattress industry.įirst, capitalizing on the success of Casper and others in selling mattresses online, the internet was suddenly flooded with sketchy mattress review bloggers. Review Sites With Ties to Mattress Companies Save money with the best available deals and promo codes. Unbiased ratings and reviews from real mattress owners. Start here for personalized guidance and recommendations.Įxperts break down the fit, feel, and features of each product.